Unit Economics: CLTV, CAC and cohorts

, by Erik Byrenius

How much is a customer worth? How much does it cost to acquire customer?

If you can’t answer these basic questions, it’s hard to know if your business is sustainable or not. Your unit economics analysis will help you answer these questions. In this blog post, I will guide you through how I use unit economics to better understand a business. We’ll take a look at customer lifetime value (CLTV), retention data and customer acquisition cost (CAC), as well as discuss how to use them.

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The Ultimate Guide to Stock Options in Swedish Startups

, by Erik Byrenius

This is a guide on how to set up an incentive scheme for employees using warrants (Swedish: teckningsoptioner) in Swedish limited companies (aktiebolag).

First, a summary will give you an overview of the whole process and highlight some common mistakes. Next, different kinds of employee incentive programs will be discussed, followed by a deep-dive into how Swedish stock options work and how to set up an option pool. Finally, you will be walked through a step-by-step process: how to implement an option scheme.

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